Lucy Coast
Communications Director, Business for Nature
Lucy oversees Business for Nature’s global communications, using campaigns and media to influence global policy.
With nearly 20 years of experience, she previously managed communications at HSBC and TSB. Business for Nature’s work has earned global recognition, including awards for the "Make it Mandatory" campaign and the reform of environmentally harmful subsidies. A bold advocate for change, Lucy was recently honored as runner-up in the Communications Professional of the Year at Women in Green Business Awards.
Fun fact: Lucy once shared tea and biscuits with Sir David Attenborough in his living room while working on a global climate change project.
17
Oct. 12, 2026
S4E17: The $2.6 Trillion Question: How to Make Public Money Work for Nature
What if the trillions of dollars governments spend every year are actually accelerating the depletion of our most critical natural resources? In this episode of Sustainability Forward, we are joined by Lucy Coast, Global Communications Director at Business for Nature. We explore the staggering reality of environmentally harmful subsidies and how reforming these financial incentives can make the resilient choice the commercially rational one. Lucy shares her insights on bridging the gap betwee...
Guest: Lucy Coast