Julia Binder
Professor, IMD
Julia Binder is Professor of Sustainable Innovation and Business Transformation at IMD Lausanne. She was named a World Economic Forum Young Global Leader 2025 and featured on the Thinkers50 Radar list in 2022. Julia is the co-author of The Circular Business Revolution and has spent over a decade helping organizations navigate the intersection of innovation and sustainability to drive real-world impact.
15
Dec. 2, 2025
5 Sustainability Myths Every Leader Must Stop Believing
This week, we sit down with IMD Professor and World Economic Forum Young Global Leader, Julia Binder, to tackle the biggest misconceptions shaping corporate sustainability. From ESG confusion to climate myopia, “sustainability is expensive” narratives to the belief that sustainable products don’t sell — we break down the stories that have quietly distorted how leaders think and act. In this episode, you’ll learn: Why ESG was never meant to measure positive impact, and what companies get w...
Guest: Julia Binder