Julia Binder
Professor
Julia Binder is Professor of Sustainable Innovation and Business Transformation at IMD Lausanne. She was named a World Economic Forum Young Global Leader 2025 and featured on the Thinkers50 Radar list in 2022. Julia is the co-author of The Circular Business Revolution and has spent over a decade helping organizations navigate the intersection of innovation and sustainability to drive real-world impact.
Dec. 2, 2025
5 Sustainability Myths Every Leader Must Stop Believing
This week, we sit down with IMD Professor and World Economic Forum Young Global Leader, Julia Binder , to tackle the biggest misconceptions shaping corporate sustainability. From ESG confusion to climate myopia, “sustainabili...
