Communicating Sustainability: How Brands Build Trust and Impact

In this episode of Sustainability Forward , we sit down with Helen Neal , founder and CEO of HN Communications , a multi-award-winning sustainability communications and events agency. Helen shares expert insights on how global brands like HEINEKEN, Bosch, and The Climate Group are navigating the complexities of sustainability messaging, partnerships, and stakeholder engagement.

We explore why clear, authentic communication is essential for sustainability success, how companies can move beyond buzzwords to real action, and what it takes to run high-impact sustainability events. Helen also opens up about her journey as a founder scaling a fully remote global team—and the lessons she’s learned along the way.

Whether you’re a corporate leader, communications professional, or sustainability enthusiast, this episode offers valuable takeaways on building trust, creating impact, and shaping the future of sustainable business.

Keywords: sustainability communications, corporate sustainability, ESG strategy, stakeholder engagement, sustainability events, green marketing, sustainability partnerships, HN Communications, Helen Neal, remote teams, climate action, sustainable leadership